Sky Sport Italy Forum 2026

L’Italy Forum 2026 riunisce professionisti provenienti da tutta la comunità italiana della trasmissione e produzione sportiva per esplorare i principali sviluppi, flussi di lavoro e tecnologie del settore. Le sessioni si terranno in italiano, salvo diversa indicazione.

2:00 pm – 3:30 pm Sky Milan
Registration and Networking

3:30 pm – 3:40 pm Sky Milan
Welcome from Sky Italia and SVG Europe
Presentation

3:40 pm – 4:05 pm Sky Milan
Interview: Sky Italy at a glance 2026
Insight into Sky Italia’s strategic priorities for 2026. Topics to include Sky Italia’s perspective regarding remote production and GenAI for production.
Interview

4:05 pm – 4:25 pm Sky Milan
Showcase: Winter Olympics 2026
An intimate discussion exploring the production of coverage of the Milano-Cortina Winter Olympics 2026. Key themes to include scaling next-generation broadcast operations, advances in remote production and IP-enabled workflows, UHD/HDR, immersive audio, and cloud-native contribution and what rights holders have experienced in terms of innovation and services.
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4:25 pm – 4:50 pm Sky Milan
How sports can drive value with GenAI
A dynamic panel will examine the practical, scalable impact of Generative AI (GenAI) in sports media. Topics to include: automated highlights and multilingual commentary, gen AI-enhanced metadata and rights exploitation, operational efficiencies for live production and post, plus ethical considerations, quality control, and governance
Panel

4:50 pm – 5:00 pm Sky Milan
Sponsor Case Study
Case Study

5:00 pm – 5:15 pm Sky Milan
Comfort Break

5:15 pm – 5:45 pm Sky Milan
Transforming OB: Navigating remote production under growing budget pressure
A practical discussion on how OB providers and broadcasters are adapting their fleets and operating models. Themes to include migration to IP and hybrid SDI/IP environments, remote and distributed production models, minimising operational costs while maintaining quality and workforce implications and new skill requirements.
Panel

5:45 pm – 5:55 pm Sky Milan
Sponsor Case Study
Case Study

5:55 pm – 6:15 pm Sky Milan
Producing football club content for digital platforms
A conversation exploring how a major club is reshaping its media strategy to reach fans across OTT, social, and emerging platforms. Topics to include developing always-on content calendars, integrating data, access, and storytelling, balancing team narratives with commercial needs, and scaling production for international audiences
Interview

6:15 pm – 7:30 pm Sky Milan
Networking

SVG Europe

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