HbbTV solutions for small and local broadcasters

Webinar in inglese

Following sessions with Europe’s major broadcasters and platform operators, the HbbTV webinar series will focus on HbbTV solutions and services for small and local broadcasters. Their special requirements, for example in viewer ratings and analysis, are reflected in HbbTV-based audience measurement solutions enabling live monitoring of viewer figures and advertising reach. We will also look at best use cases of HbbTV apps and the advantages offered by the open standard.

Dopo le sessioni con le principali emittenti e operatori di piattaforme europee, la serie di webinar HbbTV si concentrerà sulle soluzioni e sui servizi HbbTV per le emittenti piccole e locali. I loro requisiti speciali, ad esempio nelle valutazioni e nell’analisi degli spettatori, si riflettono nelle soluzioni di misurazione dell’audience basate su HbbTV che consentono il monitoraggio in tempo reale delle cifre degli spettatori e della copertura pubblicitaria. Esamineremo anche i migliori casi d’uso delle app HbbTV e i vantaggi offerti dallo standard aperto.

Presenters
Rainer Biehn, Technical Manager, Deputy Managing Director, bmt
Horst Rettig, Managing Director, münchen.tv
Pasquale Marinaro, Technical Manager, Kineton
Fabrizio Bocci, CTO, RTV38
Massimo Pavan, Marketing Manager, Head of Special Projects, Sportitalia

Agenda
• The bmt HbbTV-Rating-Monitor: How does it work?
• münchen.tv & HbbTV-Rating-Monitor: use case, experiences
• The Kineton Audience Measurement Platform and other HbbTV solutions
• RTV38: HbbTV app, using audience measurement and HbbTV in general
• Sportitalia: HbbTV app, advantages of HbbTV for broadcasters
• Q&A

Moderator
Jörn Krieger, Freelance Journalist

Hbb Tv

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